Cantina Sociale “Ai Vini delle Langhe”, a winemaking co-op, was incorporated in 1904. The first harvest took place in 1905. As early as 1961, the owners of Prunotto began to identify specific production areas, well-know vineyards of excellence, and began single vineyard vinification to produce the very best crus such as Barolo Bussia and Barbera d’Alba Pian Romualdo. The Antinori family first became involved with the Prunotto winery in 1989 initially handling distribution and then in 1994, when the Colla brothers decided to retire, they took over production upholding the excellent quality standards that Alfredo Prunotto successfully achieved. The winery’s production philosophy, always extremely attentive to details and deeply passionate about wine, brought Prunotto and the Antinori family together to face a new challenge: to explore and develop the potential of this new terroir where both local and international varieties can express the area’s remarkable territorial identity. In 1990 this project took shape when Albiera Antinori, Marchese Piero Antinori’s eldest daughter, further defined the winery’s personality by concentrating on the vineyards: the first was the Bussia vineyard, one of the most prestigious in the Barolo area followed by Costamiòle in Agliano to produce Nizza, and land in Calliano for research and development for introducing vines new to this area such as Albarossa and Syrah.